Brand Management Workshop – learning new strategies for the digital age

The two-day workshop on Brand Management was led by Mr. Amit Chilka, who has rich training experience of sixteen years and is a certified trainer of IIM. The workshop aimed at providing students with the skills and knowledge to develop and execute successful brand strategies in today’s digital environment. Focusing on consumers and devising a plan to build brand equity, the workshop also emphasised the importance of proper brand management and how that can result in higher sales of not only one product but other products associated with that brand. A range of topics including Market Research and Brand Insights, Project Management, Stakeholder Relations, Brand Strategy, Managing Brand Content, and Brand Consulting were discussed in detail. While all participants would receive Participation Certificates, 5 students (who would be selected for the national level competition) would receive Merit Certificates. The workshop was successfully monitored by Programme Coordinator Ms. Poojae Sethi in the presence of Dean Mr. Om Singh Chauhan.

Classrooms

  • The classrooms are spacious, air conditioned and equipped with multimedia and Audio-Visual equipments to foster effective learning.
  • The classrooms are designed to have maximum interaction between faculty and students.
  • The campus also has mentoring rooms to discuss individual student’s specific problems.

Computer & Internet Facilities

  • Computer facilities at DCBS, includes a well-equipped computer lab, which houses 30 computers connected to the server with local area network.
  • The campus has a Wi-Fi (wireless) system with 24 hours network connectivity.
  • The school has its own ERP system, which facilities online attendance and evaluation.
  • In addition, the intra-net / e-Black Board are used to publish detailed lecture handouts to enable students access module related information/ lecture notes.

Library

  • The library on campus houses a good range of reference & core textbooks.
  • It also subscribes to the good number of leading national & international business journals, periodicals, magazines & newspapers.
  • The library has its own collection of CDs, DVDs and Multimedia kits.
  • The library subscribes to EBSCO & Athens Business source premier, which provide access to more than 7000 international journals in full-text format.

Girls’ Hostel

  • The Girls’ hostel situated in the campus provides an excellent and secured lodging alternative to outstation girl students.
  • The hostel has well furnished rooms with attached facilities, a common recreation room with all the modern facilities and a small pantry.
  • The hostel enjoys 24 hours broadband Wi-Fi (wireless) Internet connectivity. Newspapers, magazines· Llaundry and mess facilities are also provided to the hostel residents.