Brand Management Workshop – learning new strategies for the digital age
The two-day workshop on Brand Management was led by Mr. Amit Chilka, who has rich training experience of sixteen years and is a certified trainer of IIM. The workshop aimed at providing students with the skills and knowledge to develop and execute successful brand strategies in today’s digital environment. Focusing on consumers and devising a plan to build brand equity, the workshop also emphasised the importance of proper brand management and how that can result in higher sales of not only one product but other products associated with that brand. A range of topics including Market Research and Brand Insights, Project Management, Stakeholder Relations, Brand Strategy, Managing Brand Content, and Brand Consulting were discussed in detail. While all participants would receive Participation Certificates, 5 students (who would be selected for the national level competition) would receive Merit Certificates. The workshop was successfully monitored by Programme Coordinator Ms. Poojae Sethi in the presence of Dean Mr. Om Singh Chauhan.