Module Title	:	Business Environment
Module Code	:	CORP 1111
15 Credits – Level	:	1

Module Descriptions :

The module essentially investigates a broad range of factors that impact upon a business both from within the business itself as well as from inevitable external pressures.

 

The content is highly topical throughout with the first major section dealing with current world events and how they influence business prospects. The rationale for such an introduction is to demonstrate the contemporary nature of the subject matter as well as enabling the student to draw upon aspects of their general knowledge.

 

The module moves on to analyse in depth the influence of government macroeconomic policy on the business environment. The present economic objectives of government are assessed and a range ofpolicies are examined at the regional, national and local level. The constraint of resource availability faced by a nation is also assessed. Policy success and policy failures are investigated against the backdrop of the business cycle.

A large emphasis is made on how a firm approaches their own particular market via market analysis. The importance of changing conditions of demand, and supply constraints are looked into in detail. Subsequent changes in cost and revenue conditions are analysed depending upon the degree of competition that the firm faces. Government intervention in markets is highlighted as a key aspect of the mixed economy.

 

The success of business is dependent upon the success of the economy, which may ultimately be derived from the political processes, and stability of a nation. As such the module also covers the impact of the overall political environment at the international, regional, national and local level.

 

Thus, the module is designed to give students a broad understanding and appreciation of the business environment. In addition to this, the module should furnish them with a knowledge of key concepts and principles that will be drawn upon in the future both at university and in the work place. The highly topical nature of the content should enable the student to see the relevance of their studies and enthuse them to keep a current level of general knowledge.

 

The assessment methods selected have been chosen to encourage participation and the learning of economic techniques and principles. These are then used to develop the skill of summarising key current issues so as to produce evidenced argument in a clear, logical and sequential manner.

 

Assessment Criteria :

Module Title	:	Principles of Marketing
Module Code	:	MARK1500
15 Credits – Level	:	1

Module Descriptions :

The module aims to equip students with a thorough grounding not only in the theories which underpin marketing principles, but also the practical application of these theories.

 

The student has the opportunity to explore and gain an understanding of marketing as an organisational discipline. Although complete in itself as a way of comprehending the principles of the process, those students wishing to pursue further marketing studies should be equipped by this module to follow more advanced modules at levels 2 and 3.

 

Assessment Criteria :

Module Title	:	Understanding Business
Module Code	:	CORP 1502
15 Credits – Level	:	1

Module Descriptions :

All organisations, irrespective of size, product, industry or sector, have both an internal and an external environment. This module focuses on organisations within a business context. In particular, the module examines organisations’ internal environments, paying special attention to the ways businesses structure themselves (organisationally and legally), the key processes they engage in (planning, growing, innovating) and the main business functions commonly found (for example, marketing, finance, human resources, operations and logistics). Influences on the internal environment of the business such as culture and communication are identified.

 

The module also examines some of the major external influences affecting the business organisation and seeks to demonstrate how this external context has implications for the firm’s internal environment (for example competition, social and economic factors, technological change).

 

Overall, this module aims to provide the student with a robust understanding of the nature of business and how they operate. This will develop valuable understanding for any student who will be working in or indeed running a business. Additionally the module meets the requirements of employers seeking individuals who can quickly fit within a business environment.

 

Assessment Criteria :

Module Title	:	Business Communications and Creativity
Module Code	:	CORP 1520
15 Credits – Level	:	1

Module Descriptions :

If you apply yourself to this module, by this time next year you will be much more confident in the following areas :

Using written, oral and visual communication tools and techniques
Overcoming barriers to communication in individual and group situations
Understanding the theories of organisational culture, communication and learning
Understanding the value of different types of communication and be able to choose appropriate      communication methods.
Understanding aspects of personal development and career planning.
Developing an awareness of personal skills base

 

What is the assessment strategy?

 

All four assignments are designed to help you reflect on the theories discussed and your personal experience of communication and creativity. Ensure you add the deadline dates to your diary in order to plan your workload effectively. In each assignment you will be expected to have researched effectively and developed a creative solution to the assessment criteria.

 

Assignment	1	2	3	4
	Report	Presentation with handout	Crisis Meeting and reflection	Career Plan
	Individual	Group	Group	Individual
Weighting	10%	25%	25%	40%
Deadline	Week	Weeks 16/17	Weeks 20/21	Week 27
Pass Mark	40%	40%	40%	40%

 

 

The assignments are weighted as shown in the table above.

The rationale is to ensure that all of the key skills are covered and that all learning outcomes can be achieved. Students will be required to achieve an overall 40% but need not pass each element however a minimum 30% is expected for each element.

 

Module Title	:	Introduction to Accounting
Module Code	:	ACFI 1202
15 Credits – Level	:	1

Module Descriptions :

A general introduction to the basics of Financial and Management Accounting designed for nonspecialists.

The module will lead to the student achieving the following Learning Outcomes:

 

	Demonstrate a knowledge and understanding of basic management accounting and its role in decision making.
	Identify various costing and analytical methods, and to select the most appropriate method for application in a given situation.
	Demonstrate skills in analysing data in order to make management decisions within given scenarios.
	Predict and plan using financial data.
	Demonstrate an understanding of some of the contexts in which accounting can be seen as operating, ie legal and social environment, accountancy profession, the business entity and the capital markets.
	Demonstrate a knowledge and understanding of the commonly used technical language and current practices of accounting.
	Demonstrate skills in summarising transactions and other economic events, preparation of simple financial statements, analysis of the operations of business, financial analysis and projections.
	Demonstrate a knowledge and understanding of the basic theories of empirical evidence concerning financial management and risk and the operations of capital markets.

 

Assessment Criteria :