Module Title	:	Entrepreneurship in Business Today
Module Code	:	CORP2501
15 Credits – Level	:	2

Module Descriptions :

In increasingly complex and uncertain environments, businesses need to be entrepreneurial. This module introduces students to the concepts of entrepreneurial practice from an individual, team and organisational perspective and provides opportunities for students, individually and in teams, to explore the impact of entrepreneurial practices in different contexts.

 

Additionally, the module will equip students to think conceptually and critically about the role of the individual in developing entrepreneurial practice in businesses and organisations. Participating students will be able to demonstrate an ability to apply the concepts of entrepreneurship through action-learning approaches.

 

Overall, the module explores the nature of enterprise and entrepreneurship in business today through an introduction to the key concepts and models of entrepreneurial practices and behaviours across individual, team and organisational contexts and how these impact on each other. Students review the key internal and external environmental influences on entrepreneurial practices in businesses and organisations and the processes and methods of learning and developing entrepreneurial practices. Finally, the future of entrepreneurship in business is examined.

 

The module is delivered through a series of lectures, workshops, live case clinics and tutorials.

 

PLEASE NOTE : Students choosing this module should be aware that attendance at lectures and tutorials is essential - you cannot pass this module without full attendance because some elements of module assignments are completed during tutorials.

 

Assessment Criteria :

Module Title	:	Business Economics
Module Code	:	CORP 2131
15 Credits – Level	:	2

Module Descriptions :

The module provides an economic framework for the analysis of decision making within the firm. The economist's view of the world - as encapsulated in economic ideas, concepts, theories and models - helps us to understand more fully those aspects of behaviour which are the very essence of business activity: namely, production and consumption. Economics provides a framework of analysis to be used in interpreting and explaining business related issues.

 

The module predominantly uses a microeconomic approach to explain the workings of the firm and its environment. Students will already have studied some basic economics within the first year Business Environment module. This module will build upon and develop the economic concepts introduced in that module.

 

In focussing on production and consumption, the module will seek answers to such key questions as :

	How can we explain what underlies consumer behaviour?
	What factors affect consumer demand for goods and services?
	To what extent is a person’s demand influenced by changes in income or in the prices of competitive goods?
	How do firms organise themselves to meet consumer demands?
	What factors influence a firms goals and behaviour?
	What is the relationship between a firm’s output, its cost and profitability?
	How do firms decide on their pricing strategy?
	How might the structure of the market in which a firm operates affects its conduct and performance?
	How can a firm influence the degree of competition in the market place?

 

Assessment Criteria :

Module Title	:	Brand Management
Module Code	:	MARK 2313
30 Credits – Level	:	2

Module Descriptions :

Brands are facing challenging times - and this module's aim is to equip students with an understanding of the models and frameworks necessary for them to understand, develop and grow brands in a variety of organisational contexts.

 

Structured to combine new product development and innovation, and subsequent brand development, the module allows the student to develop creative thinking skills and related business acumen.

 

A combination of teaching and learning techniques will be utilised - including contemporary case studies, videos and role play. The theory will be explained and applied by tutors who have relevant experience managing products and brands for well-know companies.

 

Would you like to be equipped with the necessary skills and knowledge to develop new products, set strategies for brands and manage them? If so, then this module is for you.

 

Assessment Criteria :

Module Title	:	Performance Measurement in Organisations
Module Code	:	ACFI 2208
30 Credits – Level	:	2

Module Descriptions :

This module examines the measurement of organisational performance in the commercial, public and not for profit sectors.

 

It examines financial and non-financial measures looking at social accounting and ethics as well as traditional accounting frameworks.

 

It develops the critical and analytical skills in recognising the inter-relationships between accounting and non-financial performance and operations of organisations.

 

It will look at commercial organisations charities and other not-for-profit enterprises and will involve considerable in depth studies of specific organisations.

 

The module also examines the mechanisms for internal performance measurement and the achievement of managerial performance when making decisions.

 

Assessment Criteria :

Module Title	:	Marketing Communications
Module Code	:	MARK2306
15 Credits – Level	:	2

Module Descriptions :

The marketing communications module focuses on one particular area of the marketing mix, most frequently referred to as the promotional mix. Marketing communication is the means by which organisations communicate with their publics and target audiences at product and corporate level.

 

The module provides an overview of marketing communications and offers essential grounding for anyone wishing to enter into marketing communications/ brand management careers in both client and agency organisations. It also provides a useful basis for anyone wishing to pursue a career in other areas of marketing or business.

 

Two marketing communications models are introduced that create the basis of the module, those of the 'marketing communications process' and the 'marketing communications planning framework'. The marketing communications environmental context is then highlighted to include recognition of the variety of target audiences ( publics and stake holders), the regulatory system and role of agencies and the media.

 

The full range of promotional mix elements are identified with the major elements analysed in detail. Emphasis is also placed on the integration between those elements. A balance of practical application and academic rigor is emphasised throughout.

 

Assessment Criteria :

Module Title	:	Buyer Behaviour
Module Code	:	MARK2303
15 Credits – Level	:	2

Module Descriptions :

This module aims to provide an introduction to the various concepts and theories developed by the study of Buyer Behaviour and a consideration of how they may be used to achieve marketing objectives.

 

These aims are achieved by providing examples from a range of concepts and demonstrating their practical application. This activity creates insight into a variety of buying processes and shows how marketing operations may affect buyers' decisions.

 

Assessment Criteria :

Module Title	:	International Marketing
Module Code	:	MARK 2312
15 Credits – Level	:	2

Module Descriptions :

On completion of this module you should thoroughly understand the complexity of international marketing. This module addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement.

 

Assessment Criteria :

Module Title	:	Introduction to Financial Management
Module Code	:	ACFI 2206
15 Credits – Level	:	2
Module Leader	:	Alan Hill -
		Email : rahacc@dmu.ac.uk
		Telephone : 0116 2078217

Module Descriptions :

To develop a rigorous and thematic evaluation of the dual investment and finance functions of Financial Management that relate normative theories to sound managerial practice, substantiated by empirical evidence.

 

The module will involve considerable mathematical expertise. The use of prescribed software and case studies will also play a major part in the learning process.

 

Assessment Criteria :

Module Title	:	Financial Markets and Institutions
Module Code	:	CORP2518
15 Credits – Level	:	2

Module Descriptions :

This module gives an introduction to the Financial System which is very essential for economic development via capital formation.

 

It provides an understanding of how the capital flows through the Financial System and results in economic growth.

 

It helps in developing analytical skills by providing the students an understanding of the functioning of various parts of Financial System.

 

It helps in a clear understanding of the problems in an emerging financial market to better understand how the specific gaps can be filled to build stronger institutions.

 

Assessment Criteria :

Module Title	:	Operations Management
Module Code	:	CORP 2141
15 Credits – Level	:	2

Module Descriptions :

The core activity of any organisation is the transformation of some input into an output of greater value and this core activity is called the operations function. This module introduces the main principles and techniques that can be applied to make the operations of all types of organisations, both manufacturing and service, perform efficiently and effectively. By developing an understanding of the approaches covered in the module students will gain a greater appreciation of the operational issues which influence overall organisational performance in many sectors.

 

Assessment Criteria :