Business Economics

Module Title :Business Economics
Module Tutor :Shruti Maheshwari
Module Code :CORP2131
15 Credits – Level :2
Module Description

The module provides an economic framework for the analysis of decision making within the firm. The economist’s view of the world – as encapsulated in economic ideas, concepts, theories and models – helps us to understand more fully those aspects of behaviour which are the very essence of business activity: namely, production and consumption. Economics provides a framework of analysis to be used in interpreting and explaining business related issues.

The module predominantly uses a microeconomic approach to explain the workings of the firm and its environment. Students will already have studied some basic economics within the first year Business Environment module. This module will build upon and develop the economic concepts introduced in that module.

In focussing on production and consumption, the module will seek answers to such key questions as:

  • How can we explain what underlies consumer behaviour?
  • What factors affect consumer demand for goods and services?
  • To what extent is a person’s demand influenced by changes in income or in the prices of competitive goods?
  • How do firms organise themselves to meet consumer demands?
  • What factors influence a firm’s goals and behaviour?
  • What is the relationship between a firm’s output, its cost and profitability?
  • How do firms decide on their pricing strategy?
  • How might the structure of the market in which a firm operates affect its conduct and performance?
  • How can a firm influence the degree of competition in the market place?


  • The classrooms are spacious, air conditioned and equipped with multimedia and Audio-Visual equipments to foster effective learning.
  • The classrooms are designed to have maximum interaction between faculty and students.
  • The campus also has mentoring rooms to discuss individual student’s specific problems.

Computer & Internet Facilities

  • Computer facilities at DCBS, includes a well-equipped computer lab, which houses 30 computers connected to the server with local area network.
  • The campus has a Wi-Fi (wireless) system with 24 hours network connectivity.
  • The school has its own ERP system, which facilities online attendance and evaluation.
  • In addition, the intra-net / e-Black Board are used to publish detailed lecture handouts to enable students access module related information/ lecture notes.


  • The library on campus houses a good range of reference & core textbooks.
  • It also subscribes to the good number of leading national & international business journals, periodicals, magazines & newspapers.
  • The library has its own collection of CDs, DVDs and Multimedia kits.
  • The library subscribes to EBSCO & Athens Business source premier, which provide access to more than 7000 international journals in full-text format.

Girls’ Hostel

  • The Girls’ hostel situated in the campus provides an excellent and secured lodging alternative to outstation girl students.
  • The hostel has well furnished rooms with attached facilities, a common recreation room with all the modern facilities and a small pantry.
  • The hostel enjoys 24 hours broadband Wi-Fi (wireless) Internet connectivity. Newspapers, magazines· Llaundry and mess facilities are also provided to the hostel residents.