Buyer Behaviour
Module Title :Buyer Behaviour
Module Tutor :Vibha Sahu & Sumant Bhushan
Module Code :MARK2303
15 Credits – Level :2
Module Description
This module aims to provide an introduction to the various concepts and theories developed by the study of Buyer Behaviour and a consideration of how they may be used to achieve marketing objectives. These aims are achieved by providing examples from a range of concepts and demonstrating their practical application. This activity creates insight into a variety of buying processes and shows how marketing operations may affect buyers’ decisions.