Contemporary Business Issues
Module Descriptions
This module is designed to critically evaluate how current issues in both Economics and Politics affect business management and performance. There is a strong initial emphasis upon analysing the causes of major world events and examining the various scenarios that these events confront business managers with. Topical areas covered in the 2011/2012 academic year were:
- The Arab Spring & its implications for international business.
The economy of the USA, the issues of National Debt & Credit Rating as well as the relative performance of the US in relation to the BRIC countries – with specific comparative reference to China & India.
The role of international Reserve Currencies especially in relation to the US dollar and the potential rise of the Chinese Yuan.
International Stock Markets with a special emphasis on the role of the Speculator.
The impact of rising world Commodity Prices on businesses emphasising the risk of Stagflation.
The Economics of Recessions and the risk of ‘Double-Dip Recessions – against the background of the European Debt Crisis.
The Fate of the Euro.
The advantages and disadvantages of European Union membership
The module utilises the above to set the scene for more ‘general’ global management issues by examining:
The advantages & disadvantages of Globalisation as well as Multi National Companies.
Managing Diversity in Business.
The role of the State in Managing the Economy.
Public/Private Partnerships.
Economic Regulation.
Corporate Social Responsibility.
Business Ethics.
Reputation Management.
Greening Business.

Assessment Criteria
Individual Essay 1 – Individual Essay 1 (two sides) Term 1
Weighting 35%. The component receives a mark.
Tutorial Presentation – Tutorial Presentation
Weighting 25%. The component receives a mark.
Unseen Examination 1 – 3 hour examination
Weighting 40%. The component receives a mark.
The Duration is 180 minutes.
*Please note that assessment information is subject to change.