Global Marketing Strategies
This module builds on the International Marketing Module, so it is assumed that the student has at least a basic understanding of the subject. The module provides a more focussed look at the incentives and drives for firms to operate globally, as well as reviewing global strategies of firms.
Other Coursework 1 – Group Report 1500 – 2500 words
Weighting 10%. The component receives a mark.
Other Coursework 2 – Group Presentation of 30 minutes Weighting 40%. The component receives a mark.
Other Coursework 3 – Individual Report of 2000 words Weighting 50%. The component receives a mark.
*Please note that assessment information is subject to change.