Daly College Business School Indore » » Global Marketing Strategies

Global Marketing Strategies

Module Title :Global Marketing Strategies
Module Leader :Robert Bradshaw
Module Code :MARK3012
15 Credits – Level :3
Module Descriptions

This module builds on the International Marketing Module, so it is assumed that the student has at least a basic understanding of the subject. The module provides a more focussed look at the incentives and drives for firms to operate globally, as well as reviewing global strategies of firms.

assess
Assessment Criteria

Other Coursework 1 – Group Report 1500 – 2500 words
Weighting 10%. The component receives a mark.

Other Coursework 2 – Group Presentation of 30 minutes Weighting 40%. The component receives a mark.

Other Coursework 3 – Individual Report of 2000 words Weighting 50%. The component receives a mark.

*Please note that assessment information is subject to change.

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