International Marketing
Module Title :International Marketing
Module Tutor :Yamini Chhajalany
Module Code :MARK2312
15 Credits – Level :2
Module Description
On completion of this module you should thoroughly understand the complexity of international marketing. This module addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. A range of topics are covered to build your understanding of the relevant theory as well as your ability to apply concepts and techniques.