Marketing Communication

Module Title :Marketing Communication
Module Tutors :Poojae Sethi & Ratish Gupta
Module Code :MARK 2306
15 Credits – Level :2
Module Description

This module focuses on the promotional part of the marketing mix. Throughout the module you will study the theories behind marketing communications and look in detail at some of the advertising and promotional techniques used in the communications mix.. The objectives of this module are to give the students a working understanding of the marketing communications mix and its relationship with the marketing mix, to give students an understanding of the communications planning process and the stages involved in that process, to ensure students understand the structure of the marketing communications business and the working relationships within it and enable students to recognize the key elements of the marketing communications mix and the benefits of integrating the elements together.


  • The classrooms are spacious, air conditioned and equipped with multimedia and Audio-Visual equipments to foster effective learning.
  • The classrooms are designed to have maximum interaction between faculty and students.
  • The campus also has mentoring rooms to discuss individual student’s specific problems.

Computer & Internet Facilities

  • Computer facilities at DCBS, includes a well-equipped computer lab, which houses 30 computers connected to the server with local area network.
  • The campus has a Wi-Fi (wireless) system with 24 hours network connectivity.
  • The school has its own ERP system, which facilities online attendance and evaluation.
  • In addition, the intra-net / e-Black Board are used to publish detailed lecture handouts to enable students access module related information/ lecture notes.


  • The library on campus houses a good range of reference & core textbooks.
  • It also subscribes to the good number of leading national & international business journals, periodicals, magazines & newspapers.
  • The library has its own collection of CDs, DVDs and Multimedia kits.
  • The library subscribes to EBSCO & Athens Business source premier, which provide access to more than 7000 international journals in full-text format.

Girls’ Hostel

  • The Girls’ hostel situated in the campus provides an excellent and secured lodging alternative to outstation girl students.
  • The hostel has well furnished rooms with attached facilities, a common recreation room with all the modern facilities and a small pantry.
  • The hostel enjoys 24 hours broadband Wi-Fi (wireless) Internet connectivity. Newspapers, magazines· Llaundry and mess facilities are also provided to the hostel residents.