Marketing Project

Module Title :Marketing Project
Module Leader :Ros Masterson
Module Code :MARK 3008
30 Credits – Level :3
Module Descriptions

The Marketing Project is designed to give students the opportunity to pursue a topic of their individual interest. Students frequently expand on an area that has been of interest in previous marketing modules, link the study to issues that intrigued them from their work placements, or explore a topic that has not been studied in a formal module. With the guidance of a few lectures and appointments with an assigned project tutor, the project should demonstrate the application of academic theory to actual marketing situations. The module requires the student to be able to work independently and set their own goals in exchange for the opportunity to explore a topic that excites and interests them personally.

Assessment Criteria

Other Coursework 1 – Literature Review of 2000 words
Weighting 15%. The component receives a mark.

Project 1 – Project of 12-14000 words
Weighting 85%. The component receives a mark.

*Please note that assessment information is subject to change.


  • The classrooms are spacious, air conditioned and equipped with multimedia and Audio-Visual equipments to foster effective learning.
  • The classrooms are designed to have maximum interaction between faculty and students.
  • The campus also has mentoring rooms to discuss individual student’s specific problems.

Computer & Internet Facilities

  • Computer facilities at DCBS, includes a well-equipped computer lab, which houses 30 computers connected to the server with local area network.
  • The campus has a Wi-Fi (wireless) system with 24 hours network connectivity.
  • The school has its own ERP system, which facilities online attendance and evaluation.
  • In addition, the intra-net / e-Black Board are used to publish detailed lecture handouts to enable students access module related information/ lecture notes.


  • The library on campus houses a good range of reference & core textbooks.
  • It also subscribes to the good number of leading national & international business journals, periodicals, magazines & newspapers.
  • The library has its own collection of CDs, DVDs and Multimedia kits.
  • The library subscribes to EBSCO & Athens Business source premier, which provide access to more than 7000 international journals in full-text format.

Girls’ Hostel

  • The Girls’ hostel situated in the campus provides an excellent and secured lodging alternative to outstation girl students.
  • The hostel has well furnished rooms with attached facilities, a common recreation room with all the modern facilities and a small pantry.
  • The hostel enjoys 24 hours broadband Wi-Fi (wireless) Internet connectivity. Newspapers, magazines· Llaundry and mess facilities are also provided to the hostel residents.