The Marketing Project is designed to give students the opportunity to pursue a topic of their individual interest. Students frequently expand on an area that has been of interest in previous marketing modules, link the study to issues that intrigued them from their work placements, or explore a topic that has not been studied in a formal module. With the guidance of a few lectures and appointments with an assigned project tutor, the project should demonstrate the application of academic theory to actual marketing situations. The module requires the student to be able to work independently and set their own goals in exchange for the opportunity to explore a topic that excites and interests them personally.
Other Coursework 1 – Literature Review of 2000 words
Weighting 15%. The component receives a mark.
Project 1 – Project of 12-14000 words
Weighting 85%. The component receives a mark.
*Please note that assessment information is subject to change.