Principles of Marketing

Module Title :Principles of Marketing
Module Tutor :Ratish Gupta
Module Code :MARK1500
15 Credits – Level :1
Module Aims

The module, Principles of Marketing, is intended to provide both an introduction to the topic as well as providing you with a basic grounding in the theory and practice of marketing as a business management discipline.
The course is designed to give you the opportunity to learn about the simple mechanics of the subject and to give you practical exercises in how to use the techniques presented to you.
The module is complete in itself, so for those of you who will have this as your only contact with marketing as an academic subject, you will have experienced and achieved a solid level of understanding of the topic. For those of you who are going on to study marketing in the future, the course will provide you with an understanding of how the parts fit together, along with the basic skills needed to get off to a flying start with your studies in the more specialised marketing topics in subsequent years.


  • The classrooms are spacious, air conditioned and equipped with multimedia and Audio-Visual equipments to foster effective learning.
  • The classrooms are designed to have maximum interaction between faculty and students.
  • The campus also has mentoring rooms to discuss individual student’s specific problems.

Computer & Internet Facilities

  • Computer facilities at DCBS, includes a well-equipped computer lab, which houses 30 computers connected to the server with local area network.
  • The campus has a Wi-Fi (wireless) system with 24 hours network connectivity.
  • The school has its own ERP system, which facilities online attendance and evaluation.
  • In addition, the intra-net / e-Black Board are used to publish detailed lecture handouts to enable students access module related information/ lecture notes.


  • The library on campus houses a good range of reference & core textbooks.
  • It also subscribes to the good number of leading national & international business journals, periodicals, magazines & newspapers.
  • The library has its own collection of CDs, DVDs and Multimedia kits.
  • The library subscribes to EBSCO & Athens Business source premier, which provide access to more than 7000 international journals in full-text format.

Girls’ Hostel

  • The Girls’ hostel situated in the campus provides an excellent and secured lodging alternative to outstation girl students.
  • The hostel has well furnished rooms with attached facilities, a common recreation room with all the modern facilities and a small pantry.
  • The hostel enjoys 24 hours broadband Wi-Fi (wireless) Internet connectivity. Newspapers, magazines· Llaundry and mess facilities are also provided to the hostel residents.