Retailing is usually one of the largest sectors in the economy of any developed country. It is of critical importance to manufacturers and consumers alike. This module aims to demonstrate how the major marketing tools, which students should have already learnt, are currently used in the context of retail business. It achieves this through a combination of discussion and specific illustrations of the tools in use. The dynamism of the sector is legendary so the module uses up to date cases as a major vehicle for learning. The module also reflects major interests in positioning strategy, store choice and location, and the future development of retailing. These themes are reflected throughout the programme as being of significant use in current retail markets.
Other Coursework 1 – Group Business Report – 4 sides of A4
Weighting 20%. The component receives a mark.
Other Coursework 2 – Individual Business Report – 4 sides of A4
Weighting 30%. The component receives a mark.
Unseen Examination 1 – Case study exam
Weighting 50%. The component receives a mark.
The Duration is 120 minutes.
*Please note that assessment information is subject to change.