Strategic Management

Module Title :Strategic Management
Module Leader :David Orton
Module Code :CORP3501
30 Credits – Level :3
Module Descriptions

This module aims primarily to ensure that students understand the nature and meaning of corporate strategy and are able to assess the strategic position of corporations operating in complex global markets. In the early stages, the module emphasises concepts and tools necessary for critical strategic analysis. It then focuses on specific strategic issues and challenges that affect contemporary business operations, including for example, mergers and acquisitions, strategic alliances, knowledge management. A strong focus will be placed on the management of change, organisational learning and strategy implementation. Overall, this module focuses strongly on both formative and summative learning. Students give the opportunity to reflect on their experience to foster their critical appreciation of the discipline and evaluate its evolution in their own understanding of the topic. Their critical appreciation of strategic management will be questioned throughout the lecturing programme but also within assessed components, including the exam.

Assessment Criteria

Other Coursework 1 – Group Presentation
Weighting 25%. The component receives a mark.

Other Coursework 2 – Individual Case study report
Weighting 35%. The component receives a mark.

Unseen Examination 1 – Weighting 40%. The component receives a mark.
The Duration is 180 minutes.

*Please note that assessment information is subject to change.


  • The classrooms are spacious, air conditioned and equipped with multimedia and Audio-Visual equipments to foster effective learning.
  • The classrooms are designed to have maximum interaction between faculty and students.
  • The campus also has mentoring rooms to discuss individual student’s specific problems.

Computer & Internet Facilities

  • Computer facilities at DCBS, includes a well-equipped computer lab, which houses 30 computers connected to the server with local area network.
  • The campus has a Wi-Fi (wireless) system with 24 hours network connectivity.
  • The school has its own ERP system, which facilities online attendance and evaluation.
  • In addition, the intra-net / e-Black Board are used to publish detailed lecture handouts to enable students access module related information/ lecture notes.


  • The library on campus houses a good range of reference & core textbooks.
  • It also subscribes to the good number of leading national & international business journals, periodicals, magazines & newspapers.
  • The library has its own collection of CDs, DVDs and Multimedia kits.
  • The library subscribes to EBSCO & Athens Business source premier, which provide access to more than 7000 international journals in full-text format.

Girls’ Hostel

  • The Girls’ hostel situated in the campus provides an excellent and secured lodging alternative to outstation girl students.
  • The hostel has well furnished rooms with attached facilities, a common recreation room with all the modern facilities and a small pantry.
  • The hostel enjoys 24 hours broadband Wi-Fi (wireless) Internet connectivity. Newspapers, magazines· Llaundry and mess facilities are also provided to the hostel residents.