“First 30 Seconds”………

First 30 seconds are most important for an individual if they want to create a lasting impression on others, people remember it for long and create a perception for a person which is associated like a brand. This was emphasized by Mrs. Pruja Guleria from a leading global management consultancy firm Ernst and Young while conducting 2 sessions on Personal Branding In Daly College Business School on 10 and 11 October 2019. She further stated that each individual is a Brand whether a person is aware of it or not and is constantly communicating with others through their actions which are observed by all. We project our “brand” in every sphere of life — at work, in the family surroundings, socially. In our own media network, we need not be who we really are, in real life. It is very important to note that we are what we project ourselves to be! Also one must be very careful in projecting self-image on Social Media.
The session further emphasized an important aspect of creating Personal Brand by identifying elements that are worth talking about and focus on aspects such as education, work-based interest, hobbies, and casual interest. Self-branding can be done very effectively if a person creates it by mixing identified elements strategically.
Mrs Guleria also shared a few tips which can make the personal brand stronger. one must be consistent, visible, should communicate and must remember the rule of “First 30 seconds”


  • The classrooms are spacious, air conditioned and equipped with multimedia and Audio-Visual equipments to foster effective learning.
  • The classrooms are designed to have maximum interaction between faculty and students.
  • The campus also has mentoring rooms to discuss individual student’s specific problems.

Computer & Internet Facilities

  • Computer facilities at DCBS, includes a well-equipped computer lab, which houses 30 computers connected to the server with local area network.
  • The campus has a Wi-Fi (wireless) system with 24 hours network connectivity.
  • The school has its own ERP system, which facilities online attendance and evaluation.
  • In addition, the intra-net / e-Black Board are used to publish detailed lecture handouts to enable students access module related information/ lecture notes.


  • The library on campus houses a good range of reference & core textbooks.
  • It also subscribes to the good number of leading national & international business journals, periodicals, magazines & newspapers.
  • The library has its own collection of CDs, DVDs and Multimedia kits.
  • The library subscribes to EBSCO & Athens Business source premier, which provide access to more than 7000 international journals in full-text format.

Girls’ Hostel

  • The Girls’ hostel situated in the campus provides an excellent and secured lodging alternative to outstation girl students.
  • The hostel has well furnished rooms with attached facilities, a common recreation room with all the modern facilities and a small pantry.
  • The hostel enjoys 24 hours broadband Wi-Fi (wireless) Internet connectivity. Newspapers, magazines· Llaundry and mess facilities are also provided to the hostel residents.