“NLP can lead to positive changes in our performance”

One important aspect of life for all is to create a rapport. Adding hypnotic language and unconscious persuasion techniques to it will help sales employees and key account managers dramatically improve their sales and client relationships. This was emphasized by the renowned Master Trainer on NLP & clinical hypnotherapist Mr. Pawan Kumar Singh in Daly College Business School.

Mr Singh in his session on Neuro-Linguistic Programming stated that Neuro refers to neurology, our nervous system-the mental pathways our five senses take which allow us to see, hear, feel, taste and smell. Linguistic refers to our language ability; how we put together words to express ourselves, as well as our silent language that is non-verbal communication which reveals our states, thinking styles and more. Programming refers to the idea that our thoughts, feelings, and actions are like computer software programs. When we change those programs, just as when we change or upgrade software, we immediately get positive changes in our performance. We get immediate improvements in how we think, feel, act and live. He briefed about what is NLP and how it can be applied in life to attain growth and clarity.

NLP is a technology for success that uses your conscious and subconscious mind to identify vital factors to eliminate disempowering beliefs, meanings, values, and decisions while increasing self-esteem, clarity and a strong sense of self. It is the gathering of information to make models, based on the internal experience and information processing of the people being studied and modeled, including the part that is outside of their conscious awareness. Doing NLP means working diligently to be sure we know what we know and use it appropriately. He discussed ‘Matching and Mirroring ‘ technique in detail along with ‘leading and pacing’.

Mr Singh further stated that NLP training and coaching are effective for a wide range of goals divided into 3 major categories:

1. Problem Resolution: Physical health, Relationship, Career, Self, Spiritual

2. Creative Solutions: Mind-body communication like self-healing, self-management etc., state management like emotions, attitude etc, Conflict Resolution, Communication Skills, Focus and concentration,

3. Goal Achievement: Motivation, Creativity and Inspiration, Spiritual connection, vision, and mission, effective decision strategies


  • The classrooms are spacious, air conditioned and equipped with multimedia and Audio-Visual equipments to foster effective learning.
  • The classrooms are designed to have maximum interaction between faculty and students.
  • The campus also has mentoring rooms to discuss individual student’s specific problems.

Computer & Internet Facilities

  • Computer facilities at DCBS, includes a well-equipped computer lab, which houses 30 computers connected to the server with local area network.
  • The campus has a Wi-Fi (wireless) system with 24 hours network connectivity.
  • The school has its own ERP system, which facilities online attendance and evaluation.
  • In addition, the intra-net / e-Black Board are used to publish detailed lecture handouts to enable students access module related information/ lecture notes.


  • The library on campus houses a good range of reference & core textbooks.
  • It also subscribes to the good number of leading national & international business journals, periodicals, magazines & newspapers.
  • The library has its own collection of CDs, DVDs and Multimedia kits.
  • The library subscribes to EBSCO & Athens Business source premier, which provide access to more than 7000 international journals in full-text format.

Girls’ Hostel

  • The Girls’ hostel situated in the campus provides an excellent and secured lodging alternative to outstation girl students.
  • The hostel has well furnished rooms with attached facilities, a common recreation room with all the modern facilities and a small pantry.
  • The hostel enjoys 24 hours broadband Wi-Fi (wireless) Internet connectivity. Newspapers, magazines· Llaundry and mess facilities are also provided to the hostel residents.