<!–[su_accordion] [su_spoiler title="Marketing Communication" open="no" style="fancy" icon="plus-circle"]
This module focuses on the promotional part of the marketing mix. Throughout the module you will study the theories behind marketing communications and look in detail at some of the advertising and promotional techniques used in the communications mix.. The objectives of this module are to give the students a working understanding of the marketing communications mix and its relationship with the marketing mix, to give students an understanding of the communications planning process and the stages involved in that process, to ensure students understand the structure of the marketing communications business and the working relationships within it and enable students to recognize the key elements of the marketing communications mix and the benefits of integrating the elements together.
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[su_spoiler title=”Contemporary Management” open=”no” style=”fancy” icon=”plus-circle”]
This module is designed to present the theories and practice in current management work place environments. Students are expected to expand their understanding of these issues through self directed learning and attendance of voluntary guest lectures.
[su_spoiler title=”Business Research Issues and Analysis” open=”no” style=”fancy” icon=”plus-circle”]
The Business Research Issues and Analysis module provides an overview of the research process in business. It equips students with the necessary tools and techniques to prepare a business research proposal, execute this proposal, and analyse and interpret the data. It prepares students to analyse business problems and opportunities in general via a rigorous research process. After completing this module, students should have developed a critical mind and the research skills necessary for evaluation, synthesis and analysis. The module encourages students to become better independent learners.
This module will include lectures, tutorials, and computer laboratory work. The lectures explain and illustrate concepts and theories in business research. The tutorials provide opportunities for small group discussions and project presentation. The computer laboratory allows students to practice the use of Microsoft Excel in resolving managerial issues.
[su_spoiler title=”Brand Management” open=”no” style=”fancy” icon=”plus-circle”]
Brands are facing challenging times – and this module’s aim is to equip students with an understanding of the models and frameworks necessary for them to understand, develop and grow brands in a variety of organisational contexts. Structured to combine new product development and innovation, and subsequent brand development, the module allows the student to develop creative thinking skills and related business acumen. A combination of teaching and learning techniques will be utilised – including contemporary case studies, videos and role play. The theory will be explained and applied by tutors who have relevant experience managing products and brands for well-known companies. Would you like to be equipped with the necessary skills and knowledge to develop new products, set strategies for brands and manage them? If so, then this module is for you.
[su_spoiler title=”Performance Measurement in Organisations” open=”no” style=”fancy” icon=”plus-circle”]
[su_spoiler title=”International Marketing” open=”no” style=”fancy” icon=”plus-circle”]
On completion of this module you should thoroughly understand the complexity of international marketing. This module addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. A range of topics are covered to build your understanding of the relevant theory as well as your ability to apply concepts and techniques.
[su_spoiler title=”Consumer Behaviour” open=”no” style=”fancy” icon=”plus-circle”]
This module aims to provide an introduction to the various concepts and theories developed by the study of Buyer Behaviour and a consideration of how they may be used to achieve marketing objectives. These aims are achieved by providing examples from a range of concepts and demonstrating their practical application. This activity creates insight into a variety of buying processes and shows how marketing operations may affect buyers’ decisions.
[su_spoiler title=”Business & Finance Essentials” open=”no” style=”fancy” icon=”plus-circle”]
This module has been designed in such a way that it will enable students with little or no prior knowledge of finance (but with a basic knowledge of mathematics and written communication of English), the need to comprehend the theoretical, practical and empirical aspects of financial management.
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