The module is designed as a ‘non-technical’ introduction to the basics of Financial and Manangement Accounting. It will look at various types of organisations from an information needs point of view, as well as consideration of the management uses of accounting data.
This module aims to help students develop the study and personal skills needed to be successful in their studies, to consider and develop the core competencies they will need for employment and to do so in ways which incorporate professionalism and ethical practice.
- Aim:To enable students to gain a theoretical and practical understanding of the way quantitative methods may be utilised in business decision-making.
- General Objectives :This module provides a framework for using data in statistical forms to define, describe and resolve a wide range of business problems. Specifically the module examines the different forms that statistical data may take and how it may be interpreted and analysed to provide management information to inform decision making within the organisation.
The value of decision making can be applied to a wide range of organisational settings. These might include:-
- Interpreting market performance and trends, to extrapolate and forecast growth (decline)
- Measuring the significance of results produced from data
- Identifying production costs
- Make or buy decisions
- The optimisation of scarce resources
- Quantifying relationships and measuring the significance of these.
This module is designed to examine key current global issues that are already affecting us and how these issues will also represent both challenges and opportunities for you in your business career after graduation.
The module, Principles of Marketing, is intended to provide both an introduction to the topic as well as providing you with a basic grounding in the theory and practice of marketing as a business management discipline.
The course is designed to give you the opportunity to learn about the simple mechanics of the subject and to give you practical exercises in how to use the techniques presented to you.
The module is complete in itself, so for those of you who will have this as your only contact with marketing as an academic subject, you will have experienced and achieved a solid level of understanding of the topic. For those of you who are going on to study marketing in the future, the course will provide you with an understanding of how the parts fit together, along with the basic skills needed to get off to a flying start with your studies in the more specialised marketing topics in subsequent years.
This module focuses on the promotional part of the marketing mix. Throughout the module you will study the theories behind marketing communications and look in detail at some of the advertising and promotional techniques used in the communications mix.. The objectives of this module are to give the students a working understanding of the marketing communications mix and its relationship with the marketing mix, to give students an understanding of the communications planning process and the stages involved in that process, to ensure students understand the structure of the marketing communications business and the working relationships within it and enable students to recognize the key elements of the marketing communications mix and the benefits of integrating the elements together.
The Business Research Issues and Analysis module provides an overview of the research process in business. It equips students with the necessary tools and techniques to prepare a business research proposal, execute this proposal, and analyse and interpret the data. It prepares students to analyse business problems and opportunities in general via a rigorous research process. After completing this module, students should have developed a critical mind and the research skills necessary for evaluation, synthesis and analysis. The module encourages students to become better independent learners.
This module will include lectures, tutorials, and computer laboratory work. The lectures explain and illustrate concepts and theories in business research. The tutorials provide opportunities for small group discussions and project presentation. The computer laboratory allows students to practice the use of Microsoft Excel in resolving managerial issues.
Brands are facing challenging times – and this module’s aim is to equip students with an understanding of the models and frameworks necessary for them to understand, develop and grow brands in a variety of organisational contexts. Structured to combine new product development and innovation, and subsequent brand development, the module allows the student to develop creative thinking skills and related business acumen. A combination of teaching and learning techniques will be utilised – including contemporary case studies, videos and role play. The theory will be explained and applied by tutors who have relevant experience managing products and brands for well-known companies. Would you like to be equipped with the necessary skills and knowledge to develop new products, set strategies for brands and manage them? If so, then this module is for you.
This module examines the measurement of organisational performance in the commercial, public and not for profit sectors. It also examines financial and non-financial measures looking at social accounting and ethics as well as traditional accounting frameworks.
It develops the critical and analytical skills in recognising the inter-relationships between accounting and non-financial performance and operations of organisations.
It will look at commercial organisations charities and other not-for-profit enterprises and will involve considerable in depth studies of specific organisations.
It will examine the mechanisms for internal performance measurement and the achievement of managerial performance when making decisions.
The module provides an economic framework for the analysis of decision making within the firm. The economist’s view of the world – as encapsulated in economic ideas, concepts, theories and models – helps us to understand more fully those aspects of behaviour which are the very essence of business activity: namely, production and consumption. Economics provides a framework of analysis to be used in interpreting and explaining business related issues.
The module predominantly uses a microeconomic approach to explain the workings of the firm and its environment. Students will already have studied some basic economics within the first year Business Environment module. This module will build upon and develop the economic concepts introduced in that module.
In focussing on production and consumption, the module will seek answers to such key questions as:
- How can we explain what underlies consumer behaviour?
- What factors affect consumer demand for goods and services?
- To what extent is a person’s demand influenced by changes in income or in the prices of competitive goods?
- How do firms organise themselves to meet consumer demands?
- What factors influence a firm’s goals and behaviour?
- What is the relationship between a firm’s output, its cost and profitability?
- How do firms decide on their pricing strategy?
- How might the structure of the market in which a firm operates affect its conduct and performance?
- How can a firm influence the degree of competition in the market place?
The aim of this module is to provide an introduction to the financial system. Students will gain understanding of financial markets and the main Institutional players, the links between monetary and financial sectors and the real economy.
On completion of this module you should thoroughly understand the complexity of international marketing. This module addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. A range of topics are covered to build your understanding of the relevant theory as well as your ability to apply concepts and techniques.
This module aims to provide an introduction to the various concepts and theories developed by the study of Buyer Behaviour and a consideration of how they may be used to achieve marketing objectives. These aims are achieved by providing examples from a range of concepts and demonstrating their practical application. This activity creates insight into a variety of buying processes and shows how marketing operations may affect buyers’ decisions.
This module has been designed in such a way that it will enable students with little or no prior knowledge of finance (but with a basic knowledge of mathematics and written communication of English), the need to comprehend the theoretical, practical and empirical aspects of financial management.